Vietnam’s rice brand logo unveiled

Vietnam’s rice brand logo has been launched at the on-going third Vietnam Rice Festival organised in the Mekong Delta province of Long An.

The logo was selected from around 500 entries from across the country and abroad sent to a logo contest on the Vietnamese rice trademark held by the Ministry of Agriculture and Rural Development (MARD) last year. It features an ear of rice with rice leaves shaped like the image of chim lạc (a legendary bird). The phrase Vietnam Rice is written on the green oval-shaped logo.

 

The logo of Vietnam's rice



Vietnam has submitted an international trademark registration application for the logo to the Madrid system of World Intellectual Property Organisation (WIPO).

After receiving WIPO feedback, the Ministry of Agriculture and Rural Development will issue regulations for using the logo when exporting rice.

According to Nguyen Quoc Toan, the MARD’s Agro-Product Processing and Market Development, only rice products which meet quality standards can use the logo.

The third Vietnam Rice Festival aims to promote the advantages of the Mekong Delta and enable domestic and foreign organisations, businesses and investors to seek cooperation opportunities.

It features a wide range of activities, including a trade fair on Vietnamese rice involving more than 600 businesses and localities, a contest on the Vietnamese rice brand and workshops on climate change adaptation and rice brand development.

By the end of November this year, Vietnam exported 5.63 million tonnes of rice with the value of USD2.83 billion. The figure is expected to reach USD6.15 million tonnes of rice worth USD3.15 billion for the whole year, up 19.6% in terms of the value on-year.

dtinews.vn